Qantas’ latest safety video has arrived, and it’s almost good enough to rival those of Kiwi competitor, Air New Zealand. Those guys just nail it every time.
But for Qantas, this latest iteration of the safety video has taken a different approach to its usual showcase of Aussie hotspots.
This time, they’ve gone for all the Aussies making their way around the world, via Qantas, of course.
Qantas International CEO Alison Webster said the airline’s safety video was a creative way to share the spirit of Australia with millions of customers every year.
“The primary purpose of these videos is to communicate an important safety message, and we know from our previous efforts that beautiful locations with a touch of humour is a great way to get people’s attention each time they fly,” said Webster.
“This video lets us show off some of the amazing places you can travel on our network, and acts as a quick induction on Australian culture for visitors overseas about to fly here on a Qantas aircraft.
“We use real people, rather than actors, in our safety videos because it creates a sense of authenticity that’s very Australian in itself,” she added.
In the clip, you’ll find all walks of Aussie life, from Melbourne pilot Michael Armessen, to a translator and education worker singing around a campfire in the Andes in Chile, an Aussie drinking a ‘Tim Tam Slammer’ in Johannesburg, and a cricket matches on a roof in Tokyo.
Still set to its anthem ‘I Still Call Australia Home’, the music has a more contemporary feel. Check it out here:
Qantas worked with international and Australian state tourism organisations to make the film over five weeks.
The new video will begin screening across Qantas domestic and international flights from April with different versions to accommodate eleven languages, as well as the varying aircraft types across the Qantas fleet.