Cvent brings global ‘Event Evolution Model’ to AIME

Cvent brings global ‘Event Evolution Model’ to AIME

Software-as-a-service company Cvent has launched its Event Evolution Model at the Asia Pacific Incentives and Meetings Event (AIME) in Melbourne.

This innovative tool offers event professionals an easy way to gauge the maturity of their organisation’s events program.

Based on an analysis of more than 10,000 events, the Event Evolution Model assesses the maturity of an event program by looking at four centres of performance: event strategy, event execution, attendee experience, and measurement and optimisation.

Event planners are invited to assess their event within the Event Evolution Model by answering a set number of questions which will gauge their program’s current state.

Based on the user’s responses, an overall event program maturity score is determined and categorised as ‘emergent’, ‘elevated’, ‘evolved’ or ‘expert’.

Users receive a personalised roadmap with actionable recommendations for improving their current meetings and events practices to increase their overall program impact and embrace global best practice.

Jack Ukil, director of salesat Cvent, said: “After more than a decade of exhibiting, we’re thrilled to be able to bring this new innovation and unique insight model to our Asia-Pacific audiences.

“We know event technology works best in combination with a personalised and human approach, which is why this year we’re hosting an ‘exchange hub’ on our stand to foster collaboration in the industry.”

Attendees at AIME are invited to bring their Event Evolution Model benchmarking report to Cvent’s Stand #C22 to receive a free one-on-one expert consultation and a personalised roadmap. To book an appointment, click here.

To explore the Event Evolution Model and assessment tool, click here.

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