EEAA lines up big hitters for Women’s Day breakfast

Fairfax, Qantas, Reed Exhibitions Australia, Tourism Australia and Doltone House will all be among the big names joining the Exhibition and Event Association of Australasia (EEAA) on-stage to celebrate the women of the Australian events industry.

EEAA has lifted the lid on details of its Women’s Day breakfast, which will be held on March 8 at 7.30am at Doltone House Hyde Park.

EEAA will also be using the event to collect clothes for charity, Fitted for Work, helping disadvantaged women prep themselves for returning to work and job interviews, helping to boost their confidence in the process.

“At our event we will be collecting good corporate clothing and apparel – so we invite our guests to bring along their unwanted clothing that could help women in need “dress-up” again for their return to work,” EEAA chief executive Joyce DiMascio (pictured above) said.

“This is all about women helping women in a small way so I encourage our industry to help us with this initiative.”

DiMascio is calling on the business event community to join her in celebrating the lives and achievements of women who have helped to shape events in Australia.

“These women are in their 30’s, 40’s and 50’s – they are at different stages of their careers and personal lives and they are shaping our industry and driving the economy. They work nationally and internationally and have helped influence the evolution of B2B and B2C events of all scales and genre,” DiMascio said.

“The theme for International Women’s Day for this year is #BeBoldForChange. The women we will have on stage to share their personal stories are driving innovation and success. They are true leaders of the industry in corporate meetings, incentives, conventions, exhibitions and major public events.

“International Women’s Day is a time to reflect on the significant and inspirational role that women play in business and the community. It is a time to celebrate their achievements and through their stories, inspire the next generation of young women.

“I encourage the men and women of our industry to show their support for our leading women and our future leaders by joining me and our Association on 8 March at Doltone House Hyde Park, Sydney.”

DiMascio will lead the on-stage conversation with:

  • Sarah Pohlman, General Manager – Events, Life & Events at Fairfax Media, who has expanded key Fairfax events, including Good Food Month and City2Surf, assisted in the acquisition of new events, such as Ben & Jerry’s Openair Cinemas, and developed new events, such as the Australian Financial Review Business Summit.
  • Michelle Walter, Head of Partnerships, Community and Events at Qantas, who works to identify, develop and drive key sports, arts, community and Indigenous partnerships at Qantas, as well as deliver the company’s largest corporate events.
  • Penny Lion, Executive General Manager Events at Tourism Australia, who’s experience in the events sector encompasses strategy, marketing, sales, operations, and stakeholder management and spans more than 20 years working on trade, consumer and corporate events.
  • Julia Erben, Event Director at Reed Exhibitions, who’s Hair Expo Australia show won Best Show and Best Trade Show under 10,000m2 at the EEAA 2016 Awards for Excellence.
  • Anna Cesarano, CEO Doltone House is our venue partner. Her family has built an extensive portfolio of investments in premium venues around Sydney.


“International Women’s Day is all about unity, celebration, reflection, advocacy and action and I invite you to join your colleagues in the events industry at what will be a most inspirational event – and bring those shoes, bags, accessories and clothes that are clogging your wardrobes and we will share them with Fitted for Work,” DiMascio said.

Here is a guide to what can be donated. Click here.

Date: Wednesday, 8 March 2017
Location: Doltone House Hyde Park, Sydney
Time: 7.30am – 9.30am
Cost: $110 per person or $1000 for a table of 10 (Members) | $132 (Non-Members) or $1200 for a table of 10
RSVP: Friday, 3 March 2017 – book here.