Fairfax Events has announced a multi-year partnership with en iQ – a premium range of wellness products – as the official hydration partner of the Fairfax Sports Events portfolio.
As part of the collaboration, which covers twelve events per year across Victoria and New South Wales, en iQ (pronounced en…iQ) will supply its new range of premium hydration products to tens of thousands of participants at hydration stations at The Canberra Times Australian Running Festival presented by Tata Consultancy Services, the Star Wars Neon Run, The Sydney Morning Herald Half Marathon, The Sun-Herald City2Surf presented by Westpac, 2XU Triathlon Series (6 races), The Spring Financial Spring Cycle, Great Ocean & Otway Classic Ride, The Canberra Times Fun Run, Ride Daylesford, Carman’s Women’s Fun Run, Alpine Classic and the The Sydney Morning Herald Sun Run and Cole Classic.
General manager of en iQ, Tim Scott-Branagan, said: “ en iQ products are brand new to the Australian market and are designed for active people demanding a pure and potent source of hydration and energy.
We’re incredibly excited to partner with Fairfax Events on such a large scale in just our first year as a company, particularly with the world’s largest fun run, the iconic City2Surf in Sydney.”
en iQ products contain only premium and healthy ingredients with natural fruit flavours, and no artificial colours, flavours or preservatives. They are designed to give the consumer immediate & sustained energy, as well as replenish electrolytes & accelerate muscle recovery.
Head of sport at Fairfax Events, Sarah Young, said: “ en iQ is an industry leader in sports hydration and they are a perfect fit to partner with Fairfax Events to replenish and rehydrate thousands of participants of all fitness levels.”
2XU Triathlon Series – Race 5: Sunday, 17 March, Race 6: Sunday, 31 March
The Canberra Times Australian Running Festival presented by Tata Consultancy
Services – Saturday & Sunday, 13th & 14th April
Great Ocean & Otway Classic Ride – Saturday 27 April
Star Wars Neon Run – Saturday, 4 May
The Sydney Morning Herald Half Marathon – Sunday, 19 May
The Sun-Herald City2Surf presented by Westpac – Sunday, 11 August
The Canberra Times Fun Run – Sunday, 22nd September
The Spring Financial Spring Cycle – Sunday, 13th October
Ride Daylesford – Saturday, 26th October
Carman’s Women’s Fun Run – Sunday, 1st December
Alpine Classic – Sunday, 26th January
The Sydney Morning Herald Sun Run and Cole Classic – Saturday & Sunday, 1st & 2nd February