International Convention Centre Sydney’s (ICC) first CEO Asia Roadshow series, showcasing the exciting opportunities and advantages of meeting in Australia’s global city, is successfully underway.
Meetings and events in Beijing and Shanghai are already delivering outcomes with Hong Kong and Singapore activities set to follow next week. The team is connecting with business events agents, corporate firms, associations and media, following on from in-market activity and collaboration with Business Events Australia and Business Events Sydney.
CEO of ICC Sydney, Geoff Donaghy, said the roadshow is an opportunity to elevate Sydney’s reputation as a world-class business events destination with key decisions makers.
“ICC Sydney is making impressive gains in attracting major events across sectors such as professional services, technology, science, health and education to Australian shores for the first time.”
“In our first year, we are proud to have welcomed 1.3 million delegates, visitors and attendees to 755 events, including a significant 36 major international events and more than 20 events for Asia-based clients,” he said.
Sitting at the epicentre of the A$3.4 billion, 20-hectare transformation of Darling Harbour, ICC Sydney presents Australia’s first fully-integrated convention, exhibition and entertainment venue.
In line with this, the venue has hosted some of Australia’s – and the world’s – most highly regarded business events since opening in December 2016. This includes welcoming SAP’s annual premier Asia-Pacific field sales event – SAP FKOM – to Sydney, 4,500 delegates from 128 countries for the International Bar Association Annual Conference, and hosting the Amway China Leadership Seminar featuring more than 8,000 delegates.
Another standout event included the return of the annual Salesforce World Tour to Australia’s innovation capital in 2017, with ICC Sydney playing a pivotal role in surpassing expectations to attract 13,500 event registrations. The venue’s leading technology ensured the program ran seamlessly, accommodating more than 5,200 concurrent Wi-Fi users across 150 sessions.
The event was welcomed back to ICC Sydney this week as three of the Exhibition Centre halls were once again transformed into the ultimate space for innovation and collaboration for thousands of delegates.
Donaghy said ICC Sydney has a proven track record of delivering on client’s objectives and driving positive event outcomes.
“ICC Sydney has received strong praise and recognition for its industry leadership and state-of-the-art offering, including 25 awards and accolades recognising excellence, and we are forging new ways of delivering for our clients, guests and delegates.”
“For example, ICC Sydney was proudly the first conference venue in Australia to introduce a virtual reality video experience, the first to pilot a mobile airline check-in and baggage drop service and it has delivered a unique Feeding Your Performance culinary philosophy, designed to ensure menus at the venue fuel both body and mind with fresh, seasonal produce for optimum event experiences,” he said.
“We are delighted to provide leaders from the region with an update on our world-class offering and achievements to reinforce global confidence in Sydney while developing new relationships.”
“We look forward to hosting some of Asia’s premier events and welcoming the world’s leading innovators, scientists, technologists, researchers, engineers, CEOs and clinicians to our remarkable city.”