IHG introduces Voco brand to Sydney’s CBD

InterContinental Hotels Group (IHG) has signed its fifth Voco hotel in Australia since the brand’s global launch in June 2018, partnering with Linzhu Australia Voco Sydney Central by 2020.

Part of Linzhu Australia’s 430 Pitt Street mixed-use development, the property boasts a 17-storey tower with a sloping roof featuring unique “green waterfalls”.

All the elements of the Voco life will be on offer at Voco Sydney Central, including 301 guest rooms that are designed around the ‘Me Time’ concept with premium beds for a quality sleep experience, superior showers, innovative lighting and user-friendly technology.

Beyond guest rooms, the hotel will feature an all-day design-led restaurant and bar, and guest gym.

Voco Sydney Central will be in an enviable location in the heart of Sydney’s CBD, just moments away from the iconic Capitol Theatre, with easy access to George Street light rail, Central Station and Sydney’s International Convention Centre.

Jinwen Lin, chairman at Linzhu Australia, said: “After attending the Voco launch event in Sydney, I immediately fell in love with the brand. I realised that Voco was a perfect fit for the property in Sydney Central.

“We look forward to adding another memorable and distinctive property to the Voco portfolio. We are delighted to be able to add upscale, indulgent room features and facilities to the property for our guests for the complete Voco experience.”

Abhijay Sandilya, senior director of development for Australasia at IHG, said: “We are thrilled to continue this journey with Linzhu Australia to bring the fifth Voco to the iconic Sydney CBD landscape.

“Voco celebrates the individuality of the hotel, stunning location and local people, with each stay tailored to deliver a unique and memorable experience to Sydneysiders, Australians and guests from all around the world.

“The signing continues the rapid growth of the Voco brand since it launched in June 2018, complementing Voco Gold Coast, Voco Yarra Valley, Voco Kirkton Park and Voco Melbourne Central.”