To mark its fourth year of sponsorship of the Hong Kong Sevens rugby tournament and festival over the weekend, Marriott launched a hilarious new campaign for its rewards program.
This year’s campaign, created by Ogilvy Hong Kong, was launched on social media with a film that tackles the truth that not everyone loves the sevens as much as French rugby legend Sébastien Chabal.
The campaign message is that Marriott Bonvoy takes care of all preferences by providing something for everyone.
The campaign launch was followed by two videos that provided rugby fans and party lovers with pre and post-match entertainment courtesy of Sébastien Chabal and his surprisingly attractive alter-ego.
The pièce de résistance is a music video featuring Chabal singing The Proclaimers anthem “I’m Gonna Be (500 Miles)”, which was played on the stadium’s big screen after the opening ceremony as part of the kick-off for the Hong Kong Sevens weekend.
Marriott International’s chief sales and marketing officer for the Asia Pacific, Peggy Fang Roe, said: “With the unveiling of Marriott Bonvoy earlier this year, we are committed to elevating the member experience and giving our members more ways to redeem their points for the experiences they are most passionate about.
“The thrilling Marriott Bonvoy Moments are designed to provide members more access to local experiences, the ability to share rewards with their friends and families, and to fuel their interests and passion points.”