Destinations

Melbourne Convention Bureau releases go-to resource for incentive program planning

Melbourne Convention Bureau (MCB) has released its annual go-to planning tool for bespoke and inspiring incentive programs.

The digital 2019 Melbourne Incentives Planners’ Guide (MIPG 2019), developed both in English and simplified Chinese, provides a myriad of ideas to assist meeting planners and corporations when looking to host memorable incentive programs in Melbourne and regional Victoria.

The 2019 planning tool provides extensive information about the best of the best of Melbourne and regional Victoria, as well as businesses that offer specific services for the Chinese business traveller.

The guide features limitless options for groups to experience the destination like a local. From participating in street art workshops to learning all about our famous coffee, it assists every planner to ensure bespoke itineraries are designed to suit every group.

The 2019 incentive guide also features a comprehensive directory of key venues, accommodation options and business event products and services that will help planners deliver an impactful itinerary.

MCB acting chief executive Julia Swanson said: “Over the last five years, we have welcomed 23,000 visitors from China delivering $100 million in economic contribution to our city.

“Melbourne and regional Victoria offer a multitude of exclusive experiences to suit every group, and this planning tool reinforces the city as a premium incentives destination targeting the Asian incentives market by showcasing specific services suitable to Chinese groups to reward their staff with a once-in-a-lifetime experience.”

You can download the guide here.

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