SO Aukland will ‘shatter conventional norms’

The highly anticipated SO Auckland is gearing to open in the latter part of 2018.

Located in the heart of Auckland’s central business district and neighbour to the revitalised Britomart precinct and waterfront, SO Auckland occupies the once home of the Reserve Bank housing the country’s gold stockpile.

Inspired by its surrounds and Auckland itself the audacious design of the 130 guest rooms, restaurants and bars will be a blend of traditions with the avant-garde. The hotel will feature a restaurant and three bars including a superlative rooftop bar, Club Signature Lounge, So Spa, So Fit and a 20m indoor heated pool.

According to SO Auckland General Manager Stephen Gould SO, Auckland will shatter the conventional norms and become a must visit destination in Auckland for locals and visitors alike.

“New Zealand’s tourism industry is benefitting from strong growth in outbound travel from traditional markets like Australia, USA and the UK,” Gould said.

“Overall the Asia Pacific region is also growing, particularly the Chinese market.  We are a safe destination with stunning natural beauty.”

“As the biggest city and the main international air hub, Auckland is a popular choice for international travellers and the America’s Cup will only enhance this standing.  We are positive about the future for hospitality in Auckland and we look forward to aiding the city’s ambitions of being a must-visit destination in the South Pacific.”

Capture SO

SO Auckland brings new, audacious and stylish experiences to downtown Auckland and as a result, it is set to become a popular hangout for locals. With rooftop bars being such a hit internationally, SO Auckland’s rooftop bar will be the new hot spot for Auckland’s SO-cialites. Offering uninterrupted views of the harbour, an outdoor terrace and private booths, the rooftop bar will be one of the most anticipated elements of the hotel.

So Auckland’s French-inspired restaurant on the 15th floor will boast a refined ambience complemented by panoramic views of the harbour, a walk-in wine cellar and inspired cuisine. The restaurant will bring a new calibre of sky-high dining to New Zealand culinary landscape.

Every SO collaborates with a renowned designer for key elements of the hotel, and SO Auckland continues this legacy.  The Club Signature, our Executive Lounge, is the focal point for the signature designer and this exclusive area is spread across two floors, including a large outdoor terraced area with private bar.  The hotel’s opening is a highly anticipated event and the identity of the signature designer will remain a secret for now.