STUDY: Three in five Aussie business travellers prefer using machines over humans to book flights

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By Huntley Mitchell


The majority of Australian business travellers prefer to manage their travel transactions digitally rather than have human interactions, according to new research.

The study, conducted by B2B4E travel management platform CWT, found that 61 per cent of Aussie business travellers said they prefer to book their flights digitally, versus 73 per cent of travellers across the Asia Pacific, 71 per cent of Americas travellers and 61 per cent of Europeans.

Meanwhile, 68 per cent of Aussie business travellers prefer to book hotels digitally, compared to 84 per cent of APAC travellers, 77 per cent of those from the Americas, and 70 per cent of Europeans.

Globally, 69 per cent of business travellers prefer to book their flights digitally rather than have human interactions. That continues to rise for hotel reservations (78 per cent), ground transportation (71 per cent), and checking-in for flights (68 per cent).

However, business travellers are more receptive speaking to a person face-to-face when checking into their hotel (46 per cent) and checking out (51 per cent).

When it comes to checking in for their flights, business travellers from the Americas are most inclined to use technology over personal contact with 73 per cent saying they prefer technology, versus 66 per cent of Europeans, 65 per cent of APAC travellers, and 62 per cent of Aussies.

CWT has also put together a handy little infographic on humans versus machines, which you can check out below:

 

Human vs. Machine infographic (CWT)

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