The Big Cheese

The Big Cheese with Cvent Australia’s Jack Ukil

This week’s Big Cheese interview is with Cvent Australia’s director of sales. Though, that’s not to say he had any tips to offer on bargain hunting.

The great thing about my job is…

The dynamic nature of the events industry.

This industry is growing at an extremely rapid pace in Australia and the company I work with, Cvent, is really leading the drive to the digital transformation of events.

This is really exciting to be a part of.

The challenge for industry is…

Cultivating a truly engaged event audience can be a challenge for event organisers.

My greatest achievement is…

Playing a part in shaping Cvent’s long-term strategy for our complete product roadmap, as well as client services, marketing initiatives and operational efficiencies for the Australian market.

I’ve been immersed in these works since 2007.

The biggest thing in MICE this year will be…

The open space methodology re-emerging.

There’s a definite shift towards using event spaces to promote audience engagement.

Although directed by a theme or purpose, it’s events that are more ad hoc rather than thoroughly pre-crafted with messaging etc.

I try to relax by…

Going for a nice long run whenever I can.

I don’t understand why…

People hesitate and don’t realise that you only live once, so make it count!

My favourite venue is…

Eureka 89.

I’ve always wanted to travel to…

Prague.

I am scared to death of…

Spiders.

I can’t live without…

My 4-year-old son Ayaan.

I really wish I had…

More hours in the day…24 hours a day is just NOT ENOUGH!

If I could invite four people to a dinner party, they’d be…

Bill McDermott, Margot Robbie, Mohandas Gandhi and Sir Donald Bradman.

For anyone starting out in the industry one piece of advice I’d give would be ….

Don’t be afraid of taking risks and back yourself!

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