The Big Cheese

The Big Cheese with Reed Exhibitions’ Chris Hoggard

This week’s Big Cheese gets down to business with Chris Hoggard, Senior Marketing Executive for Reed Exhibitions – AIME, although to be honest we just had a beer and a chinwag.

The great thing about my job is…

The workplace culture…perfect balance between fun and getting it done!

The challenge for industry is…

Digital disruption and reasserting the power of face-to-face interactions.

My greatest achievement is…

Playing drums for over 15 years and seeing the progress from where I started.

The biggest thing in MICE in this year will be…

How organisers utilise new digital techonologies to enhance patron’s event experience.

I try to relax by…

Listening to music.

I don’t understand why…

Some sponsors ask for just the stock standard packages…You’re our event partner! Tell me your goals and let’s brainstorm how we can achieve them.

My favourite venue is…

Metro Theatre!

I’ve always wanted to travel to…

Iceland…one day!

I am scared to death of…

People sneaking up on me.

I can’t live without…

Pressing shuffle all songs on my iPhone everyday and having that “ah I love this song” moment

I really wish I had…

The ability to switch off sometimes!

If I could invite four people to a dinner party, they’d be…

Patrice O’Neal, Joe Rogan, Bill Burr and Dave Chappelle

For anyone starting out in the industry one piece of advice I’d give would be ….

Don’t be afraid to pick up the phone!

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