The Big Cheese

The Big Cheese with The Anam’s Martin Koerner

Martin Koerner gets The Nibbler lamp shone in the face and is forced to reveal all in our latest Big Cheese instalment.

The great thing about my job is…

Constantly being driven to stay in tune with the latest trends and technologies, and to meet amazing people all around the world.

The challenge for industry is…

To, on the one hand, adopt digitalisation and automatisation, and, on the other hand, to preserve as much of the human element and personal touch as possible.

There is a strong trend towards automation processes, particularly in hotel marketing and sales, but the core essence of luxury travel is and will always be the person who is travelling and the person who welcomes the guest.

My greatest achievement is…

Successfully launching The Anam as a completely new brand in the market. The busy pre-opening and grand opening periods were crucial to this success.

The biggest thing in MICE this year will be…

Experiential travel that ties the guest experience to the destination. I also see a very strong trend in “doing good while doing business”, be it environmentally-friendly events or supporting local projects.

I try to relax by…

Not trying anything! Just breathing mindfully in and out and relaxing at any given time.

I don’t understand why…

With so many smart people, such a proliferation of technologies, and so much money about, we are still unable to solve fundamental issues such as poverty and polluting our planet.

It seems most people are more interested into removing themselves from reality than actively trying to change things.

My favourite venue is…

Within myself when I’m feeling centered. I feel very comfortable almost anywhere.

I’ve always wanted to travel to…

Mount Fuji to see the cherry blossoms in spring.

I am scared to death of…

Lying in my sickbed and regretting that I haven’t spent enough time with my family.

I can’t live without…

My wife and daughter.

I really wish…

I had invested in Bitcoin five years ago.

If I could invite four people to a dinner party, they’d be…

Bill Gates, the Dalai Lama, Jon Stewart and Muhammad Yunus. I am sure there would be some very interesting and life-changing discussions!

For anyone starting out in the industry one piece of advice I’d give would be…

To always stay open minded. Don’t get stuck in corporate procedures – they are only tools that assist you in your daily work. Think outside of the box and understand the true purpose of the business and how you can contribute to that.


 

Would you like to take part in our Big Cheese? Get in touch with The Nibbler Editor Daisy Doctor here to get the ball rolling. 

SEE WHAT PEOPLE ARE SAYING