Tourism and events brings more jobs than ever to Victoria
Tourism’s contribution to Victoria’s economy continues to rise, with visitor expenditure reaching $26.4 billion in the year ending December 2017 and employment numbers growing to new heights.
The 2016/17 State Tourism Satellite Accounts (STSA) data released today show that tourism is a job creator for Victoria.
More than 15,000 jobs have been created since 2015/16 in Victoria with the latest STSA statistics showing that the industry employs 214,500 people employed, making up 6.9 per cent of the state’s total employment.
The growth of our tourism industry is also reflected in the latest National (NVS) and International Visitor Survey (IVS) results for the year ending December 2017.
Released last week, the December NVS results showed strong growth for Victoria in spend, visitors and nights, above key competitors and national averages.
Double-digit growth of 11.7 per cent was recorded in domestic overnight expenditure to reach $13.6 billion.
Total domestic overnight visitors to and within Victoria also performed strongly with a double-digit increase of 11.5 per cent to 24.5 million.
The strong growth for Victoria was a result of increases in both the intrastate market (+12.1 per cent to 16.8 million visitors) and interstate (+10.3 per cent to 7.6 million visitors) markets.
Interstate overnight visitors to Melbourne accounted for $4.4 billion in expenditure, 5.8 million visitors and 18.6 million nights.
Regional Victoria recorded a 15 per cent increase in spend to $5.9 billion, a 14.4 per cent increase in visitors to 16.0 million) and 12.7 per cent increase in nights to 45.0 million.
The positive State Tourism Satellite Accounts and NVS data have followed on from the mid-March IVS year ending December 2017 data release.
The IVS data showed that Victoria experienced double digit growth on visitor expenditure to reach a record high of $7.7 billion and 66.2 million international visitor nights.
From Wander Victoria, which encouraged Melbournians to get out into the regions, to A Twist At Every Turn, Victoria’s major interstate campaign and the recently launched China campaign with Li Xian, Visit Victoria is marketing the state like never before.
Visit Victoria Chief Executive Officer Peter Bingeman said that the growth of Victoria’s visitor economy was a testament to the hard-working industry and tourism operators who ensure that this state offers some of the best accommodation, food and lifestyle experiences in the country.
“Visitation to Victoria is at an all-time high, however there is still significant potential to further grow and strengthen our visitor economy, which is exactly what Visit Victoria is doing – We’re securing major events and supporting regional ones, and marketing the state to key intrastate, interstate, and international markets.”
“The depth and breadth of offerings in Victoria are unmatched in this country. We are one of the most popular tourist destinations in the country, and that has not happened by chance.”
Visit Victoria has played a vital part in delivering economic success to Victoria, ensuring the tourism and major events sector is sustained and that the industry’s role as a major employer, particularly of young people, continues.
Visit Victoria’s aim is to become Australia’s number one visitor destination and generate $36.5 billion in visitor spend by 2025, supporting more than 320,000 jobs.
Email the Travel Weekly team at traveldesk@travelweekly.com.au
economic growth employment events tourism Victoria Tourism wander victoriaLatest News
Two thirds of Australians support introduction of tourism tax, survey reveals
Can you guess which generation was the most outraged at the news? Hint: It is exactly who you think!
“The consumer really just wanted more classic reward availability” – customers underwhelmed by Qantas FF shakeup
All this consumer wants is to sit behind someone that doesn't push their seat back to near-horizontal levels.
Aussie travellers warned of ‘significant’ visa shifts in destinations including Chile, US and Vietnam
To be honest are biggest advice for having a layover in the US, is just don't.
Profile: Delta CEO Ed Bastian
Bastian says the airline business isn't for the faint hearted. We're sure Alan Joyce would agree!
Final Call: Travel DAZE Exec early birds are about to expire
Much like the auctioneer at the hottest sale of the year, we're giving you one more chance to jump at this deal!
Forget the weekend! Experience Gold Coast launches mid-week travel campaign
Your boss might be a bit bothered if you jet off mid-week, but you'll be the envy of all of your Instagram followers.
Victorian Tourism Industry Council warns of losing tourism dollars to NSW & QLD
Trendy cafe's hidden in CBD laneways can only get so many tourism dollars, clearly!
AIME 2024 rustles up $330m for APAC economy
This figure is a 65 per cent increase on 2023, much alike The Nibbler staff's alcohol consumption.
Amex GBT to purchase CWT for $871m
It's big deals like this that get a firm handshake - hence the sore hands over at the CWT and Amex GBT offices.
Boeing cleanout: CEO, chair to go as safety crisis plagues the manufacturer
CEOs are falling thick and fast these days. We should have started up a bingo game with their headshots in the office.
Star boss resigns, admits retaining NSW casino licence unlikely under his leadership
The CEO resigned after 18 months in the role. 'Another one bites the dust' rumoured to be heard playing in Pyrmont.
Corporate Traveller swings amateur golfers around the globe for World Golf Competition
How're your golf skills? Consider yourself a Tiger Woods or often get quadruple bogeys? We take after the latter.
Corporate travellers to spend big on Melbourne F1 despite financial pressures
Part of the attraction is sick days after the event as corporate travellers suffer creaked necks and blown eardrums.
Bonza officially kicks off Gold Coast-Darwin route
The Flying Purple Thumb is back at it with another route. We swear, we're going to make this nickname stick!
South West Sydney Tourism launches Western Sydney Tourism Awards
Penrith's 3 consecutive NRL premierships wasn't enough? The people of Western Sydney could fill the trophy cabinet more!
Hotels vs. Airbnb: Industry leaders at odds over who should pay accommodation levy
There's not as much gore in the Hotels vs. Airbnb saga as there is in Alien vs. Predator, but it's just as thrilling!
Singapore Airlines revamps premium economy with new menu, amenity kit
Felt Singapore Airlines was lacking "the sauce" (as the kids say). Bolster belief in the carrier's je na sais quoi here.
Business Events Adelaide set for 20th Destination SA event
Destination SA turns 20! Hopefully it's not celebrated with vodka cruisers and vapes like most 20th birthdays.
Boeing’s woes delay massive Virgin Australia order
This delay means Virgin staffers will be without that new plane smell, inspiring us to sell it in a can.
All the winners from the 2023 Qantas Australian Tourism Awards
Somehow missed this news recently? Good thing you're subscribed to our fabulous newsletter!
Corporate international travel from Brisbane up 30% YOY: Flight Centre
Queenslanders seem keen to go somewhere that actually serves good beer! Sorry, we actually like Great Northern.
Amora Brisbane undergoes $30m remodelling, geared up for MICE offerings
When $30m goes into an amazing hotel to get it geared up for MICE offerings, that's amore!
Corporate Travel Management’s CEO Laura Ruffles steps down
CTM confirmed that Ruffles will be stepping down due to a personal health issue, effective immediately.
Qatar Airways crowned World’s Best MICE Airline at World MICE Awards
You could say Qatar Airways really 'nabbed the cheese' with this one! Alright, we'll see ourselves out...
Qantas, Jetstar & Virgin hike airfares as supplier costs inflate
Supplier increases means you'll pay more. It's like pass the parcel, but instead of getting a present, you owe money.
NSW Central Coast wins global sustainability award for promoting ecotourism at ITB
NSW Central Coast jumped the gun on St. Patricks Day and got the green celebrations going early!
PHOTOS: RuPaul’s Drag Race stars hit Kings Canyon for Priscilla’s 30th anniversary
The stars have renamed the iconic spot 'Queens Canyon'. No name change to the adjacent 'Priscilla's Crack', however.
Air NZ to suspend Auckland-Chicago route amid aircraft troubles
Sorry Kiwis, your craving for authentic deep dish pizza will go unsatiated (or you could just fly with another airline).
Tasmanian Premier promises to build the world’s largest chocolate fountain if re-elected
If only sticky 6-year-old children could vote. Then the Tassie Premier would be guaranteed a victory!
The staggering amount invested in 2022/23 Australian tourism projects revealed!
Any guesses on how much it was? We'll give you a hint: It's between $1 and $9 trillion (hope this helps).
Marriott’s Bonvoy Lounge makes it a 5-peat at Formula 1 in Melbourne
If Formula 1 is so good, then why isn't there a Formula 2? Oh there is one... Never mind.
Virgin Australia posts $236m profit, but the outgoing CEO warns of turbulence ahead
Hrdlicka warns of tough times ahead, just after announcing she's leaving. We wonder if there could be a connection!
Ascott opens new 255 room property in Central Sydney
Bored of your bedroom and want 255 new ones to try? The new Ascott property is here to solve this very specific problem!
Work and play at the Radisson RED, Auckland
We aren't going to tell you what order to work and play in, just that you should be looking to do both at Radisson Red.
Swiftonomics 101: Just how much did fans spend travelling to see Taylor Swift?
Thought you'd heard the last of Swift, huh? Not in your Wildest Dreams could Swiftomania go out of Style!
Rex posts a $13.3m turnaround for 1H24, but still at a loss
Rex is slowly making its way back to pre-pandemic form. Much like us with our sporadic attempts at exercise.