Technology

“We are the #1 OTA for B2B”: Webjet MD

Webjet Limited has released its 2017 Company Review, addressing the OTA’s achievements in the B2B space and well as its 2017 growth.

In his opening letter of the review, Webjet Managing Director John Guscic said the company was the number one OTA and had become a “global leader” in B2B space.

“The Webjet OTA continues to gain share as the #1 online travel agent in Australia and New Zealand.”

“With flight bookings growing more than six times the underlying market during the year,” he added.

Guscic pinned the growth down to the OTA’s ability to help travellers better than ever before.

“This growth was across both domestic and international flight segments.”

“[It] is largely due to our ongoing efforts to better understand our consumers and offer them the greatest convenience and choice when booking their travel needs,” Guscic said.

While speaking of the growth, Guscic also suggested that while there had been growth in car and motorhomes, bookings for cruises had suffered as a result of “weather”.

Guscic touted Webjet as the leading global OTA for B2B and said there were three major milestones which aided the growth.

“Firstly, the strategic sourcing partnership with Thomas Cook… In November 2016 we launched FIT Ruums, our entry strategy into the fast-growing Asian B2B market.”

“More recently, in August 2017, we announced the transformational acquisition of JacTravel.”

Guscic added Webjet had experienced “growth in all markets”.

“Bookings growth in all markets demonstrated the importance of building a global business able to deliver deep inventory at attractive prices to a wide range of customers.”

“We have delivered superior organic bookings growth across all our businesses and we are focused on continuing to deliver profitable growth going forward.”

Going forward, Guscic said, “Our strategy is to grow share in each of our markets and we have set three-year booking growth targets.”

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