2023 Singapore MICE forum set to be ‘the great reset’ in the industry

2023 Singapore MICE forum set to be ‘the great reset’ in the industry

The Singapore MICE Forum (SMF), an event to connect leaders, creatives and intelects in the industry from around the world will return on 26-28 July this year in Singapore. 

Operating under the theme ‘the great reset’, 2023’s edition comes at a time where the MICE industry is swiftly starting to meet the demand for business events. 

“Singapore’s MICE industry has made a strong recovery, and the Singapore MICE Forum is the perfect launchpad for new ideas and partnerships to ride on that momentum,” deputy chief executive, STB, Yap Chin Siang, said. 

“The return of SMF also affirms Singapore’s reputation as an ideal hub for the global MICE industry, where innovation and collaborations are made possible. We look forward to welcoming delegates to Singapore for SMF and working with Singapore Association of Convention & Exhibition Organisers & Suppliers  (SACEOS) to build new capabilities for the MICE industry.

The SMF will also look to spark new ideas in key areas of this industry such as sustainability, technology, innovation and business models. 

The three day conference, organised by SACEOS is also receiving support from the Singapore tourism board, will see local industry professionals as well as a line up of global experts in the industry present for the inaugural Singapore MICE Awards which will take place at this year’s event. 

“As MICE events in Singapore and the region continue to make a resounding comeback, now is the time for the industry to come together to collaborate, exchange knowledge and innovate towards a more future-proof and sustainable future,”president, SACEOS, Richard Ireland, said. 

“There can be no better platform to gather the community than the Singapore MICE Forum and no better timing for the region’s choice thought leadership and learning event to take place than now. The return of the SMF and gathering of the brightest minds in MICE will deliver a strong message that Singapore and the region is fully open and ready to welcome international attendees back to our events. We are confident that the SMF will set the stage for The Great Reset of the MICE industry!”

2023’s SMF will conclude with the Singapore MICE Challenge that looks to unearth the future of the industry. Students from institutes of higher learning will have the opportunity to access and explore leading approaches to event curation through technology, and re-inventing audience experiences.

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