A team of industry experts have united to form an ambassador panel for Sydney’s Event Showcase and Australian Business Events Expo, marking a first for both tradeshows.
Valerie Percival from IBM Australia, Tana Pal from Westpac, Carol Malloy from Telstra and Matt Jones from Better Happy have been appointed as ambassadors. Event Consultant Lena Malouf and Janene Wardrop from the Australian Medical Association have also joined the team.
Exhibitions and Trade Fairs (ETF) chief executive Gary Daly said the inaugural panel was part of a broader strategy to “refresh” the 2013 line up for both tradeshows.
“The forming of the ambassador panel presents a unique opportunity to bring the special and business event industries closer together, delivering inspiring and innovative content for the shows, and making sure that both events satisfy the needs of exhibitors and visitors,” he said.
Event director Karen Krieger added that the panel would “send a strong message that ABEE and Sydney’s Event Showcase play a vital role in our industries”.
All ambassadors will work with the event teams to discuss and provide feedback on the show’s direction and promotion. They will also attend the tradeshows and promote them through their own networks.
Sydney’s Event Showcase and Australian Business Events Expo will be held at the Sydney Convention and Exhibition Centre on August 14-15.
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