BE Sydney has secured the World Youth Student Travel Conference (WYTSC) to be held next year in a coup for both business events and the tourism industry.
BE Sydney identified the WYTSC as a lead and made contact earlier this year with WYTSC reciprocating interest.
“They were looking at 2014 but because of the development of the Sydney Convention and Exhibition Centre we pitched 2013 and it was convenient that there was space available,” BE Sydney strategic marketing general manager Hannah Jamieson said.
This conference will offer Australian suppliers the opportunity to network with the lucrative under 30’s travel market and is predicted to create $5.4 million for New South Wales.
“Besides the economic impact that WYSTC will deliver to NSW, it will also provide opportunities for valuable international networking and professional development,” BE Sydney CEO Lyn Lewis-Smith said.
Destination NSW has long targeted the youth travel market which is worth $157 billion annually around the world, according to NSW Minister for Tourism and Major Events George Souris.
“This event is a fantastic opportunity to shine the spotlight on our State’s vibrant youth travel sector, while also gathering industry leaders to collaborate, share ideas and innovate,” Souris said.
The legacy of this event is crucial, with a cross over between the financial benefit of the conference and delegates combined with opportunities for the promotion of youth travel in Australia.
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