Business events emerge as key tourism concern

Business events emerge as key tourism concern
By admin


Government support to win business events has emerged as among the top three concerns for Australia's tourism industry, coming behind the strength of the dollar and taxes on visitors, a new survey has revealed.

The Tourism and Transport Forum-Mastercard Tourism Industry Survey found that three quarters of Australian business tourism operators have rated government support to win business events as a medium or high level concern.

In addition, it showed 69% of respondents are equally concerned about Australia’s ability to attract business events while 65% were impacted by a lack of convention and exhibition space.

TTF chief executive Ken Morrison said the survey highlighted government policies affecting the sector as a growing concern in the build-up to the election.

“While the industry understands that government has negligible control over the exchange rate, governments do determine fees and charges levied on visitors and the level of support provided for business events bids,” he said.

“These are areas in which government policy can make a significant difference through investment in demand-driving infrastructure, helping to secure business events which attract high yield visitors, and reforming policy frameworks to help fill the estimated 36,000 tourism job vacancies nationwide.”

The findings came as Accommodation Association of Australia (AAA) chief executive Richard Munro underlined the importance of the business events sector.

“Visitors who travel for business purposes are the backbone of the accommodation industry,” he said.

Email the Travel Weekly team at traveldesk@travelweekly.com.au

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