Caution emerges amid positive outlook
Exhibition and event organisers are growing increasingly cautious despite a relatively optimistic outlook for the industry, a new report has revealed.
The Exhibition and Event Association of Australasia's latest market monitor for the six months to December showed that its members are concerned about the impact of building and construction at venues, descreasing exhibitor budgets and the domestic economy.
However, the overall outlook emerged as positive.
Meanwhile, the report found that 24,000 companies exhibit through events organised by EEAA members and that venues attributed 30% of their revenue to exhibitions.
In addition, 52% of trade shows and 10% on consumer events included a paid conference component, demonstrating the ability of exhibitions to deliver content and engagement through associated events such as conferences and seminars
EEAA general manager, Joyce DiMascio, said: "The stimulatory impact of exhibitions on the conference market is very significant and should not be overlooked by Convention Bureaux around the country and governments that invest in event procurement, mostly in the meetings and conference sector."
The lifestyle category dominated the exhibition landscape accounting for the work of 38% of organisers.
In addition it revealed that more than 24,000 companies exhibit through events organised by EEAA members while venues attributed 30% of their revenue to exhibitions.
Email the Travel Weekly team at traveldesk@travelweekly.com.au
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