EEAA draws insights from marketing world
Insights into how the business events industry can integrate with the marketing sector to harness the “power of exhibitions” for clients were part of the program at the Exhibitions and Event Association of Australasia’s annual conference this week.
The event, held this week at the Sydney Convention and Exhibition Centre, featured a line-up of figures from the marketing and agency world including Tim Burrowes of Mumbrella, Al Crawford of Clemenger BBDO, Scott Davis of MJW and Harvey Stockbridge of Informa Exhibitions.
“We’ve been talking a lot about advocacy to the government, but the second part of our Power of Exhibitions campaign is to deepen the conversation and reach into the marketing world and, in particular, into agency land,” EEAA chief executive Joyce DiMascio told The Nibbler.
“We know that media and marketing strategists in agencies have a plethora of channels to choose from when building integrated campaigns so the association and its members have identified penetrating this sphere of influence as being a major priority for the exhibition industry.”
Speakers at the conference shared their thoughts on the barriers faced by the marketing sector when considering exhibitions as a potential channel, and offered suggestions on how the industry can overcome these.
“We need to demonstrate how exhibitions can be integrated with other marketing channels and we need to share case studies for exhibitions for particular clients,” DiMascio said.
Other topics that were tackled included digital economy and leadership, big data and analytics along with privacy laws and compliance.
DiMascio described it as EEAA’s “best ever conference”, commenting that discussion was “rich and robust” with attendance continuing to grow – 300 people attended the gala dinner, and 154 were present for the conference and reception.
Email the Travel Weekly team at traveldesk@travelweekly.com.au
Latest News
The Catering Club launches new catering service for Sydney’s thriving events market
Can't pick your favourite out of this stunning gallery? You'll have to order them all!
Langham Hotels Group partners with HXE for new online MICE booking service
We're getting down to the nitty gritty of MICE news here... But we know you're into that sort of thing!
Iconic Dusit Thani Bangkok hotel’s bold reimagining as part of Dusit Central Park
It was THE place to go once upon a decade, and now it is set to reclaim that space, say its owners.
Surry Hills building that famously burnt to the ground set for $40m+ hotel renovation
Are you dating a pyromaniac? Consider Valentine's Day plans sorted... Once the renovations are complete!
Drifter Christchurch welcomes Rambler restaurant and bar in heritage space
The place has evolved from knitwear factory to hotel and bar. But hopefully it's still as cosy.
CAPA Airline Leader Summit, the biggest regional aviation event of the year, is set to open in Brisbane
This is on at new The Star, so we are expecting lots of oohs and aahs, and a late night at a very busy Sky Deck.
Soneva The Residences offers service staff as part of luxury Maldives villas offering
Trip to the Maldives anyone? We don't think we need to stick around to hear your answers!
Qatar Airways voted World’s Best MICE Airline by industry experts
Qatar wins another airline award... They are getting almost unbeatable!
Magnatech partners with Link Travel Group to enhance Travel Management efficiency
With phrases like "maximise operational efficiency", we'll leave this one to the experts.
Marriott Bonvoy Lounge set to host 2024 Boost Mobile Gold Coast 500 guests
When they say 'this is the pits', we hope this lounge is the sort of pits they are talking about.
Marriott Bonvoy Lounge set to host 2024 Boost Mobile Gold Coast 500 guests
When they say 'this is the pits', we hope this lounge is the sort of pits they are talking about.
Lionel Richie named as headline act at Atlantis, The Palm’s New Year’s Eve gala
I mean it certainly beats the Elvis-impersonator we have playing at our local pub on NYE!
FCM Meetings & Events Appoints Henry Jones as the global marketing Leader
We are sure Henry Jones will learn very quickly how to say 'welcome to the conference', in several languages.
Radisson Hotel Group reports a strong H1 2024 with over 130 new signings and openings internationally
Seeing RED, and its point of difference, seems to be working for Radisson Hotel Group and its expansion plans.
NSW Premier attends topping-out of Archibald by ALAND and voco Gosford hotel
Who would have thought Gosford would be up there as a go-to destination. It's certainly on the rise.
Pan Pacific Perth unveils newly refurbished main tower and convention floor
Just in time for World Travel & Tourism Council Global Summit in October. All those experts on your doorstep.
JLL Hotel Operations’ Sentiment Survey 2024/25 forecasts mixed fortunes for Asia Pacific hotel sector
The opinions of 1076 hoteliers contributed to the findings of the report. Yes, that does seem like a random number.
TRYP by Wyndham Southport Gold Coast is set to open in October
Southport appears to be taking over the mantle of business conference central on the Goldie.
Emirates doubles partnership connectivity – offering access to 1,700 cities
With so many partnerships, flying with Emirates is like a box of chocolates - you never know what you're going to get.
The Meat & Wine Co. brings a new Safari experience to Circular Quay
A harbourside meat feast! Who would want seafood anyway?
Asia Pacific Incentives and Meetings Event announces Knowledge Program details for 2025
The Asia Pacific Incentives and Meetings Event (AIME) has today announced details of its highly anticipated Knowledge Program for the 2025 event to be held at Melbourne Convention and Exhibition Centre (MCEC) in Australia in February. The theme for 2025, “We Matter!” seeks to highlight and celebrate the global business events industry as a powerful […]
Geoff Donaghy’s ICC Sydney legacy? Keep it about the people
It's achieved global recognition as a leading convention centre, now the boss says it's time to say goodbye.
Koala Airlines unveils plans to be Australia’s next low cost carrier
Has management been on the Eucalyptus leaves? Or is Koala Airlines going to be the next big thing? Time will tell.
New venue shines as star attraction at Brisbane business events trade show
Not only did they get to chat, the got a sneaky look at The Star Brisbane and its new event centre.
Grana Privato at heritage-listed Hinchcliff House opens entire top floor for special events
The days of rubber chicken and sous vide beef are long gone. Your stomach will thank you.
ICC Sydney heroes trust and collaboration with customers
Ticking boxes comes easily but when you actually implement it, it makes conference life a lot easier.
IHG Hotels & Resorts launches exclusive Bledisloe Cup packages for rugby fans
IHG Hotels & Resorts is offering new “money-can’t-buy” packages on the IHG One Rewards Access platform as part of its new Major Partnership with Wallaroos women’s and Wallabies men’s national teams for 2024-25. The IHG Hotels & Resorts set of epic Bledisloe Cup unparalleled experiences are a rugby fan’s dream come true, and are part […]
Cruise lines put on a show for biggest ever Cruise360 exhibition
If you're not at the biggest cruise EXPO what is your excuse? Think of the potential freebies!
Sydney Airport prepares for annual jobs fair on its quest for 2 billion passengers by 2040
The roles we'd like to see when 2bn people start arriving at terminals? Airport concierges like they have for cruises.
The Queen Elizabeth 2 Hotel: a premier destination for events
We are sure that everything is still shipshape onboard this grand dame of a classic cruise liner.
Accor signs onto new restaurant & café association as founding partner
Meaning the chances of you getting a bad coffee in your hotel lobby are even slimmer... Not that we've had one!
talixo signs agreement with Flight Centre Travel Group to provide global transfers for business travel
Nothing better than that driver standing at arrivals with the little white board with your name on it!
Oaks Hotels, Resorts and Suites launches new conference and event offer: Fancy Meeting You Here
Fancy Meeting You Here is usually a term said with mild embarrassment or pleasant surprise. We hope it's the latter.
Industry leaders hail extraordinary 30-year career of ICC Sydney CEO Geoff Donaghy on the eve of his departure
Outgoing boss Geoff Donaghy credits his great team, but there is no team without a great leader. Well done Geoff.
International Convention Centre Sydney crowned Best Convention Centre outside of the US by Skift
Outgoing boss Geoff Donaghy credits his great team, but there is no team without a great leader. Well done Geoff.
Club Melbourne celebrates 12 forward-thinking ambassadors
Doubling the numbers of conferences means a job well done Melbourne Ambassadors. Other cities? Get your skates on.