EEAA welcomes Coalition trade policy

EEAA welcomes Coalition trade policy
By admin


A Coalition pledge to establish a trade and investment ministry will help pave the way for greater engagement between the business events sector, Austrade and Tourism Australia, an industry body has declared.

The Exhibition and Events Association of Australasia (EEAA) said it will allow the industry to leverage the proposed “sales rep” role identified for the minister for trade and investment.

But it was disappointed no specific funds have been allocated to support the procurement of business events.

“Attracting international buyers especially from China, India and other countries would be an opportunity that the association would seek to leverage on behalf of its members,” EEAA chief executive Joyce DiMascio said. “The members of the EEAA deliver events that showcase Australian-made products, innovation and technology.

“We look forward to leveraging the sales rep role identified for the minister for trade and investment in the policy and how this can support the 24,000 companies who exhibit at Australian exhibitions.”

EEAA president Domenic Genua said it offers a “fresh perspective” in promoting Australian businesses to international buyers.

“What we need is a clear protocol for how this can happen,” he said. “Our members would be delighted to host international buyers to expos such as the Sydney International Boat Show and many other trade events. This is already done in the tourism sector through trade expos such as Australian Tourism Exchange.”

He added that the policy should provide the opportunity to build sales missions to Australia from international buyers and not just focus on roadshows or representing Australia at business fairs.

Email the Travel Weekly team at traveldesk@travelweekly.com.au

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