Australian business events arrivals grew 7% for the year ending June 2012, with arrivals from Asia driving the trend.
The latest Tourism Australia market update shows 180,900 people visited Australia for convention or conferences in the year ending June 2012. Business event arrivals were up 20% from April to June, while overall business travel also increased 3% in the 12 months ending June 2012.
A boom in incentive business from the US and host of large association events are believed to have driven the increases.
But continued growth in Asia arrivals has been coined as the driving force, with solid gains from China, Korea, Malaysia and Hong Kong. Visitors from Asia represented 43% of total arrivals for the first six months of 2012 and 47% of total expenditure.
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