Event services provider Haycom will continue to push the boundaries of projection technology this year as it looks to step up its value proposition to clients and position itself as a leader in events technologies.
Haycom has invested heavily in projection technology in recent years, bringing the latest in 3D projection mapping, holographic conferencing and 360 degree projection to the Australian events industry.
But following continued success of the technology in Australia, Haycom is looking to ramp up the technology side of its operations to improve its client offering.
“Projection technology has always been at the core of our business, but our goal this year is to really showcase our technology in new and innovative ways so we can focus on servicing our clients and picking up top end business,” business development manager Andrew Hay told The Nibbler last week.
Noting that projection technology was well established in Asia, Hay said Australia has been slow to pick it up because of tight budgets and the country’s small size.
But he said the technology was gaining traction with increasing exposure at Australian events.
“A lot of Australians don’t know what the technology can achieve, but there is growing awareness of the scope of projection technologies and the value it adds to the events experience,” he said.
Looking forward, Hay said it was unlikely the firm would take the technology to Asia, insisting that Haycom was committed to servicing the Australian market.
“We’ve done jobs in Asia Pacific, but it’s a pretty aggressive market. One of our core strengths is that we have offices in Brisbane, Melbourne and Sydney. It’s something our clients appreciate and something we are not going to give up,” he concluded.
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