Tourism Australia has pledged its support to luxury travel show Luxperience, with the event's cache of high profile international buyers behind its decision to get more involved.
The tourism body, which decided against participating in the show's debut last year, will become a "key supporter" of the second show, using it to promote a range of luxury experiences to buyers from around the world.
It will also implement a media familiarisation program and supply social and digital e-marketing support. In addition, TA revealed that feedback from the show will help shape its future marketing campaigns aimed at high-end travellers.
Tourism Australia general manager destination development, Craig Davidson, said the show had proved itself as a "strong platform" to promote Australia's "increasingly high-end" travel experiences to global buyers.
"We took a close look at Luxperience last year, to see how it went in its first year and, to be honest, were impressed, particularly at the profile of the international buyers who attended," he said. "With the event now bedded down and gaining some real momentum, we are looking forward to getting more involved."
The event will take place at Sydney's Overseas Passenger Terminal on September 2 to 4 with Tourism Australia to also support the official welcome event.
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