MCI Australia managing director Stephan Wurzinger has vowed to promote Australian PCOs on the global stage just weeks after stepping into his new role.
MCI Australia revealed a major management overhaul in December, appointing its first board of directors, a new managing director and two new staff members to oversee association relationships and sponsorship.
Former MCI Australia managing director Ray Shaw has been appointed as chairman and non-executive director, while Stephan Wurzinger has taken up the top post.
Speaking to The Nibbler yesterday, Wurzinger explained that the shuffle came at a time of innovation and change within the company.
“While we have incredibly confident people, we got to the stage where the leadership needed to present MCI in all its glory,” he said. “Australia is an important market for MCI, but it requires someone who truly understands the leverage and solutions that can be offered to clients.”
Looking forward, Wurzinger will focus on connecting Australian associations to international markets and boosting education and service standards among local PCOs.
“Australian associations have great intellectual property, and Chinese, Koreans and Indians are hungry for it,” he said. “We focus on taking bodies of knowledge outside of geographical territories and bringing it to others.”
Wurzinger identified confusion among the industry as the biggest challenge facing MCI over the coming year, but said education would help to ease any uncertainty.
“MCI is still misunderstood in the market. People feel that we are this huge international company that may lack personal service of connection,” he said. “The thing is that all of our clients started small. Ultimately, MCI presents many opportunities for associations within Australia.”
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