The Melbourne Convention and Visitors Bureau (MCVB) has smashed its target for the 2011/12 financial year, generating $362 million worth of events for Victoria.
MCVB secured 210 business events for the 2011/12 financial year, marking a 62% hike on its full year target. The figures are the best ever recorded in terms of estimated room nights and economic impact.
MCVB chairman Chris Barlow explained that the International AIDS Conference, expected to inject $80 million to Melbourne’s economy in 2014, was instrumental to the success.
“It is encouraging to see that in a financial climate that is still uncertain, MCVB continues to make a real impact on the state economy and the local business events industry,” he said.
Barlow commended recently appointed chief executive Karen Bolinger, noting that a number of recent initiatives contributed to the achievement.
Among the changes, MCVB has updated its strategic business plan and restructured its marketing and communications department.
Its business development and convention sales department has also been shuffled to include a dedicated research team.
Bolinger recognised MCVB staff for delivering the results.
“Our staff are incredibly capable… I thank them for their valued contribution to our 2011/12 results, and look forward to what the coming years will bring for both the organization and the wider business events industry at a local, national and global level,” she said.
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