MICE travel steps up the agenda: report

MICE travel steps up the agenda: report
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Email the Travel Weekly team at traveldesk@travelweekly.com.au

MICE travel steps up the agenda: report

MICE travel steps up the agenda: report
By admin


Meetings and seminars are gaining traction among corporates, with new research showing 20% of business travellers are attending more MICE related events compared to the same time last year.

One in five of the 2,586 respondents who took part in the Accor Asia Pacific Business Traveller Survey 2012 reported an increase in MICE-related attendance over the past 12 months, with domestic travel dominating the trend.

MICE travel accounted for 28% of all business trips in the first half of 2012, with 60% of Australian and New Zealanders reporting that the quality of the program was the biggest attendance drawcard.

Over 70% of Chinese business travellers attended MICE events for business development purposes, while Australians considered internal meetings and visiting customers as the key reason for travel.

Interestingly, 67% of Australian corporate travellers were male, compared to just 33% of females. Thailand ranked highest in the gender equality stakes with 40% of female corporates, while India ranked lowest with just six percent.

While the 2012 survey is the first time that the MICE sector has been included in the survey, Accor Asia Pacific general manager communications Peter Hook said the results were in line with previous years.

“While some of the survey results were not too dissimilar from the 2011 survey, it does bring to light new aspects of business travel habits and preferences,” he said. However, males consistently dominated the business market, Hook added.

“The lack of gender equity in business travel… continues to be a disappointment [and] seems to be overwhelmingly skewed towards male road warriors,” he said.

In other findings, Australians were least likely to mix business with pleasure, with only 11% having extended a trip for leisure. Thailand, Malaysia and Hong Kong took a different approach, with 33%, 25% and 20% respectively tagging a holiday onto their business trip.

Australians were also more reluctant to use the corporate credit card to splash out on the mini bar or spa treatments, though Australian men were more likely to give in than females.

Email the Travel Weekly team at traveldesk@travelweekly.com.au

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