New CWT platform to “gamify” corporate travel

New CWT platform to “gamify” corporate travel
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Work is underway to develop of a platform to engage and recognise business travellers for making decisions that fall in line with their corporate travel programs, Carlson Wagonlit Travel has revealed.

At the Global Business Travel Association's convention in San Diego, the corporate travel firm confirmed it is exploring gaming mechanisms to influence travel behaviour with the end goal of delivering incremental savings in non-mandated travel environments.

"As supplier pricing looks to increase across the globe in 2014, it's more important now than ever for travel managers to explore innovative solutions that will help them control costs," senior director CWT Solutions Group Americas, Joel Wartgow said.

The new product will use traveller competition and virtual incentives to "positively reinforce" desired behaviours. Travellers will be rewarded with points or acknowledgement on leader boards for their "good" travel decisions, and can track their performance against the company as a whole.

"We're not just providing the technology needed to 'gamify' a travel program, but are working with clients to determine what behaviours need to be changed and identifying the correct strategies to employ within their corporate cultures," Wartgow said.

CWT also announced that its has broadened its reseller agreement with KDS, giving it rights to sell KDS Neo product, a door-to-door booking solution, as well as KDS Expense Management around the world. 

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