A series of refurbishments across Pan Pacific Hotels Group’s Australian properties along with a key appointment are signs of the hotel’s firm commitment to growing its business events market, according to a senior executive.
The hotel group has four Australian properties in its portfolio – the Pan Pacific in Perth, and Parkroyals in Sydney’s Darling Harbour, Parramatta and Melbourne Airport which have each recently undergone significant refurbishments with brand new MICE facilities part of the upgrades.
It also recently appointed Jeremy Baker to the role of director of business development meetings and events, with a dedicated team at each hotel along with an area sales team.
“We saw that there was a need and Jeremy has a strong events background,” Oceania general manager Craig Bond told The Nibbler.
The appointment is part of a wider process to ensure that customers have access to the right level of support from the initial booking phase right through to the realisation of their event.
“For example, we really try to roster the same crew for the duration of the conference otherwise it can be unsettling,” Bond explained.
In addition, PPHG hosts numerous famils to ensure that event organisers are aware of its enhanced product offering.
“Seeing is believing, so we host a lot.”
In total, the Singapore-based company currently counts 30 Parkroyal and PanPacific properties around the Pacific Rim with its international properties also proving a hit with Australian meeting planners.
“The leads we’ve had from Australia for Singapore are quite phenomenal,” Bond revealed.
However, the immediate mission for PPHG is convincing planners of the benefits of holding events in Perth.
Bond underlined improved air access as a major driver along with the suitability of its Pan Pacific Perth property for business events, but the impression of the West Australian capital as expensive is acting as a deterrent.
“We need to change that perception so that people start to think of it as a conferencing destination,” he said.
Meanwhile, the changes seem to be delivering results, with the year shaping up well for MICE business across PPHG’s properties.
“We’ve put in some aggressive targets this year and right now our conferencing and events business is on budget,” Bond said.
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