Qantas to use Mars Rover

Qantas to use Mars Rover
By admin

Qantas will use NASA's Mars Rover in an advertising campaign to encourage Frequent Flyers to make the most of the loyalty program.

The Curiosity rover will be used in television, outdoor, social media and digital advertising from next month.

"Curiosity was the perfect choice as a way to engage our members in a discussion," Qantas Loyalty CEO Lesley Grant said.

"She carries the simple message that there are lots of parts of the Frequent Flyer program and a bit of exploring will help make the most of them," she added.

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