Tourism Australia has launched a new business events campaign and website in a bid to draw more business events to Australian shores.
Leveraging off the success of Tourism Australia’s consumer campaign, the latest marketing offensive focuses on business-related activities in iconic locations such as Uluru and Sydney.
Melbourne is also featured in the campaign to target the associations market.
Meanwhile, the new business events website will provide a “one-stop-shop” for organisers planning a trip to Australia.
Featuring regularly updated information and video content, users can browse itineraries, products and venues. A range of fact sheets will also be available.
Designed with key international markets in mind, the campaign will be featured in print and online publications and translated into four languages. The website will also be translated to other languages later this year.
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