Value for money critical to success

Value for money critical to success
By admin


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Email the Travel Weekly team at traveldesk@travelweekly.com.au

Value for money critical to success

Value for money critical to success
By admin


Conferences and events are high on the agenda of Australian corporates, but demonstrating value for money is critical to sustain growth within the sector, a recent Travelscene Corporate survey has found.

The latest Travelscene Corporate survey, released last week, found that 61% of Australian corporate professionals expect their company’s conference and events activities to increase in the next 12 months. Around 34% expected it to stay the same, while only seven percent predicted conference activities to decline in 2012-2013.

Travelscene corporate general manager David Padman welcomed the figures as “great news” for the MICE industry, adding it was a promising sign of a strong year ahead.

But as market concerns remain, Padman stressed the need for MICE businesses to deliver value to clients in order to maintain the momentum.

“In the face of continued global economic uncertainty, it is more important than ever to offer value for money to sustain growth in the MICE industry in Australia,” he told The Nibbler. “Australian businesses [need to] understand the necessity to strike the right balance of cost effectiveness and value for money with their MICE strategies, without impacting on the overall experience of the event.”

With the survey finding meeting content, hotel location and amenities are key factors for corporate travelers, Padman suggested MICE businesses invest more time to conference planning.

“Good old-fashioned hard work, thorough research and delivering value for money mean companies will remain competitive in such a unique economic climate,” he concluded.

Email the Travel Weekly team at traveldesk@travelweekly.com.au

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