Accor and LA Hotel Group open new-build Mantra hotel in Victoria’s Latrobe Valley

Accor and LA Hotel Group have officially opened the new-build, 50-room Mantra Traralgon hotel in the heart of Latrobe Valley’s largest city.

The $18 million development marks the first hotel to open in Traralgon in more than 10 years.

Mantra Traralgon comprises of five levels and features 50 guest rooms and suites. The property is located directly opposite the city’s major retail centre and within an entertainment complex that houses a cinema, 10-pin bowling and a bistro.

Onsite amenities at Mantra Traralgon include a ground floor café and bar called Hush Lounge, meeting and conference facilities with modern audio-visual equipment that caters for up to 30 delegates, high-speed internet, and onsite car parking.

Accor Pacific CEO Simon McGrath said: “We are proud to bring the Mantra brand to the Gippsland region. This hotel will play a key role in further elevating Traralgon’s profile and its attractiveness as a leisure and business destination.

“LA Hotel Group should be very proud of the long-term investment they have made into the future of tourism in Traralgon and the greater Latrobe Valley, and we look forward to enjoying a successful partnership together.”

Andrew McDonald, director of LA Hotel Group and general manager of Mantra Traralgon, said the hotel sets a new benchmark in accommodation and meeting facilities in the Gippsland region.

“We are delighted to be partnering with Accor, who are the market leader of accommodation in Australia, under a franchise agreement,” he said.

“Accor’s Mantra brand is the ideal fit for our hotel, and we’ve enjoyed working with their team to create a hotel that is both contemporary and welcoming.”

Mantra now claims to be Australia’s largest hotel brand, with more than 75 properties across the country.

Since acquiring the Mantra brand in 2018, Accor has continued to grow the brand with five new Australian hotels opening, including the 146-room Mantra Albury Hotel, the 214-room Mantra Epping Melbourne, the 79-room Mantra Mackay, the 41-room Mantra Melbourne Melton, and now the 50-room Mantra Traralgon.