Accor debuts iconic Hyde brand in Australia

Accor is bringing its luxury lifestyle hospitality brand to Aussie shores with the debut of Hyde Paradiso this month.

The Gold Coast has been chosen as the first Asia Pacific destination to play host to the brand following Accor’s acquisition of a 50 per cent stake in sbe in October last year.

It comes just days after Accor announced the acquisition of Aussie hotel brand Tribe.

According to Accor, Hyde Paradiso will be a fashionable playground with endless summer vibes, inspired by LA’s famous Sunset Strip. The venue will open all day and evolve into an evening lounge and dining experience.

Hyde Paradiso_12m Bar

Our partnership with sbe and its Founder and CEO Sam Nazarian will combine the best of both our worlds to provide unparalleled lifestyle experiences for our guests,” said Simon McGrath, COO of Accor Pacific

“Hyde Paradiso will be a game changer for the Gold Coast, which is befitting of a sophisticated and energetic venue which will become the place to see and be seen by the sea.”

“Everyone at sbe is hugely excited to expand our hospitality brands through the strategic partnership with Accor and to work closely with Simon McGrath and his talented team,” Sam Nazarian, Founder and CEO of sbe added.

“Australia is such a welcoming, youthful, and dynamic market full of growth opportunities for our brands, and we couldn’t be more thrilled to launch Hyde on the Gold Coast.

“The sbe portfolio will grow to over 50 hotels by 2020, paired with tremendous expansion in the residential, culinary and entertainment venues, including over 150 global venues in the pipeline. We look forward to bringing more of our brands, dining and entertainment experiences to Australia and across the globe with Accor in the future.”

Hyde Paradiso_dining view

Hyde Paradiso comes hot on the heels of the opening of Hyde Hotel and Residence Midtown Miami, a 42-tower property with 60 hotel rooms and 410 sold-out luxury residences, with interiors by award-winning designer, David Rockwell in a building designed by Arquitectonica

Hyde Beach House Hollywood Florida will open in Q2 of 2019 with 352 residences, the third Hyde property in the Miami area. Hyde Hotels and Residences will also expand into the Middle East, with an opening in Doha come 2020.