Accor to transform heritage theatre into Sydney lifestyle hotel

Accor is bringing its funky lifestyle hotel brand 25hours to one of Sydney’s most iconic heritage buildings.

The hotel giant has teamed up with well-known Sydney developer Central Element and property investor Boston Global (CEBH) to transform the heritage building of 1-11 Oxford Street into a 105-room hotel, set to open at the end of 2022.

The building first opened in 1911 as the West’s Olympia Theatre, and sits on one of Sydney’s best known and busiest intersections, where Oxford Street meets South Dowling Street, Victoria Street and Barcom Avenue.

The owner and developer of what will become a world-class hospitality venue, CEBH has commissioned Australian architecture firm Tonkin Zulaikha Greer to design 25hours Hotel Sydney, which will be constructed across a total area of approximately 5,550 square metres, complete with a spectacular rooftop bar overlooking Oxford Street and Sydney’s Eastern Suburbs and harbour.

Two interior design companies will work on the project. A Work of Substance from Hong Kong are responsible for designing the rooms, public areas and event spaces, and Sydney-based Acme & Co will work on the hotel’s rooftop bar, restaurant and café offerings.

There will also be a café on the ground floor on Oxford Street, a state-of-art fitness centre and extensive conference facilities.

Simon McGrath, CEO of Accor for the Pacific region, said: “We’re delighted to be bringing 25hours to Sydney. The building itself is in an incredible location and has enormous potential, and the open areas such as the rooftop bar and the central courtyard will allow us to truly bring our new hospitality concept to life.

“With CEBH, we have an experienced partner at our side, who will bring skill and thoughtful detail to the project.”

The Sydney property is the second 25hours hotel to be announced in Australia, after plans for 25hours Melbourne were revealed last year.