Accor wins naming rights for iconic Aussie stadium

Accor has won the naming rights for Stadium Australia, with the iconic venue in Sydney Olympic Park making the transition to Accor Stadium on Friday.

The stadium is one of the most diverse entertainment venues in the region and was the centrepiece of the Sydney 2000 Olympic and Paralympic Games.

With a capacity to hold concerts for 100,000 spectators and over 80,000 people for seated sporting events, the stadium has hosted the likes of Adele, AC/DC, Ed Sheeran and Taylor Swift, plus sporting events like State of Origin, National Rugby League Grand Finals, FIFA World Cup Qualifiers, and Bledisloe Cup and British and Irish Lions rugby Test matches.

On Saturday, it hosted the Australian national women’s football team, the Matildas, against USA.


“Accor Stadium will have an important role to play in NSW in 2022 and beyond and I can’t wait to see the seats filled again by those enjoying the experience of a large-scale live event,” Minister for Sport Natalie Ward said.

Simon McGrath, CEO of Accor Pacific, said that it was a natural partnership for the hotel operator, expanding on Accor’s promise to give customers and loyalty member’s memorable experiences beyond their hotel stay.

“This commitment also expresses our support for tourism, hospitality, events and travel, which play a vital role in our culture.”

Featured image: Renae Trimble (Accor CCO), Simon McGrath (Accor CEO), Kerrie Mather (Venues NSW CEO), Daryl Kerry (Stadium CEO)