AIME 2020 to host “industry-first” initiative

Next year’s Asia-Pacific Incentives and Meeting Event (AIME) will unveil an “industry first” initiative specifically for associations.

An invitation-only event, the Associations Round Table will connect C-suite executives and host “engaging discussions”, “debates” and “workshops”, running during AIME’s 2020 Knowledge Program.

Jay Martin, event director of Talk2Media and Events (organiser of AIME 2020), said associations have traditionally worked independently, but today they face common challenges.

“In today’s hyperconnected digital world, our industry has, and will, face challenges,” Martin said.

“The 2020 Knowledge Program is focused on how we approach these, which is why our theme is all about the power of human connections.

“The Associations Round Table will link key players in the industry to not only discuss these challenges, but also to reinvent and redefine the way they communicate and co-operate.

“We want them to leave AIME with models that can be applied to their associations in their regions.”

Created with the aim of articulating “new community and business models that drive association innovation”, the segment will be held in collaboration with Melbourne Convention Bureau (MCB), which owns AIME.

MCB chief executive Julia Swanson said the addition of the Associations Round Table is a testament to the event’s development.

“There are not many business events so invested in the development of strong networks and communities, and we are very excited to help grow and support AIME in its immeasurable influence across the Asia Pacific region,” Swanson said.

Running from 17 to 19 February, AIME is the first event to kick off the 2020 business events calendar and is held at the Melbourne Convention and Exhibition Centre.