Animaccord, the international licensing company and studio behind animated cartoon Masha and the Bear, has inked a deal with TEG Life Like Touring on production and distribution of Masha and the Bear live shows worldwide.
For 2020, TEG Life Like Touring will bring the live shows to Western and Central Europe. Further on, in 2021, TEG Life Like Touring will give Masha and the Bear live performances in North America.
TEG Life Like Touring is part of TEG, which provides ticketing, live entertainment and data analytics services across the Asia Pacific.
Masha and the Bear has become an animated phenomenon, having been broadcasted in over 100 countries and generating 48 billion views on YouTube worldwide.
Moreover, the series has gained a tremendous success among kids and parents in various countries across Europe, Latin America, MENA and some parts of Asia.
In December 2018, Masha and the Bear set a Guinness World Records as the most watched cartoon on YouTube for the episode “Recipe for Desire”.
Anton Berezin, managing director of TEG Life Like Touring, said: “We are delighted with the opportunity to take the hugely popular and enchanting Masha and the Bear live shows to new audiences around the world.
“We take immense pride in being entrusted by the brand owners to enhance the standing of this fabulous family show. Our true reward will be to see the joy in so many faces in the audiences. I thank Animaccord and look forward to a successful and exciting partnership.”
Vladimir Valiev, chief operation officer at Animaccord, said: “We are thrilled to announce TEG Life Like Touring as our global entertainment partner for the Masha and the Bear live show.
“Working closely with TEG Life Like Touring, who share our unique and high-standard approach, will ensure that the Masha and the Bear live show is a special family experience full of warm memories and joy for kids and their parents all over the world.”