ASM Global will launch a new environmental hygiene protocol in response to evolving guest expectations, stemming from the COVID-19 pandemic.
The new protocol, known as ‘VenueShield’, hailed as best-in-class, will be deployed at more than 325 ASM global facilities, in partnership with leading medical professionals, industry experts and public health officials.
These include the Centers for Disease Control and Prevention, United Kingdom National Health Service, the Public Health Association of Australia and World Health Organization, among others.
“At the very heart of this effort is our focus on making our employees, tenants and guests safe and comfortable in a welcoming environment,” Bob Newman, president and CEO of ASM Global, said.
“ASM’s unique and unmatched worldwide footprint of leading convention centres, arenas, stadiums and theatres provides the input, data and resources to adapt to our guests’ needs and expectations while further enhancing the quality of their experience in our venues.”
According to ASM, the protocols will vary based on the type of facility and will be further customised for each unique location.
However, across the board, the measures will explore the use of personal protective equipment (PPE), food safety measures, air quality control, surface cleaning, and physical and social distancing.
In addition, temperature checks, thermal cameras, hand sanitisers, reduced touchpoints, contactless transactions, daily monitoring systems, and other measures will be explored.
Moreover, the organisation advised that specific consultants would be hired for more specific technical aspects of the protocol, including air purification, filtration and the maximisation of fresh air exchange.
In Australia, the likes of the International Convention Centre Sydney, Brisbane Convention and Exhibition Centre, Darwin Convention Centre and Cairns Convention Centre would be required to implement the new protocol.
“We realise that each of our venues across the globe are economic engines for their respective communities, representing local tax revenues, travel revenues and jobs,” Newman said.
“We look forward to re-opening these local and regional economic foundations, stimulating local economies, and again delivering the entertainment experience that has defined us for decades.”
Featured image: International Convention Centre Sydney (supplied)