Technology

Australian Turf Club undergoes $6.5m digital transformation

The Australian Turf Club (ATC) has enhanced its digital offering for customers, sponsors and business partners with new, world-class technology.

The $6.5 million technology transformation features integrated digital signage, television systems and digital cube displays across Sydney’s Rosehill Gardens and Royal Randwick racecourses.

It will include high-impact content to engage and entertain customers at the ATC during race days and events, as well as showcasing integrated content from commercial partners.

The project is part of a 10-year partnership between the ATC and venue technology specialist PMY.

Check out the new technology in the below videos:

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