BEIA appoints Rachel Cook as its new chair

The Business Events Industry Aotearoa (BEIA) Approved Professional Conference Organisers (PCO) Group has appointed Rachel Cook as its new chair.
Cook is the business director of Conference Innovators (CI) and since joining CI 20 years ago has been instrumental in the company’s continuing growth and success. She plays a pivotal role in building and supporting the talented CI team, fostering a collaborative and innovative culture that underpins the delivery of high-quality events.
“It is a privilege to step into the role of chair for the BEIA PCO group, representing a network of professionals who uphold the highest standards in the conference and event management industry,” Rachel Cook said. “This group is a cornerstone of our sector, ensuring that every conference, event, or meeting is managed with excellence, reliability, and trust.
“We extend heartfelt thanks to our previous chair, Arna Wahl-Davies for her valued contribution over the past four and a half years.”
BEIA chief executive, Lisa Hopkins, said the 16 companies accredited to the BEIA Approved PCO Group are qualified to handle the most complex of domestic and international association conferences.
“Not only are BEIA Approved PCOs required to meet strict criteria on an annual basis, they are bound by a code of ethics, rules, and responsibilities determined by BEIA,” Hopkins said.
Cook also said the value of working with BEIA Approved PCO is about ensuring events are delivered to the highest standards and executed professionally, securely, and ethically.
“For clients, suppliers, and stakeholders alike, working with a BEIA Approved PCO gives peace of mind and the assurance of high-quality experience,” Cook added. “As chair, my focus is on building value for the members of the BEIA PCO group and strengthening collaboration within our network.
“In an industry that continues to evolve, the role of a PCO is more vital than ever. I look forward to working with this incredible group to ensure BEIA Approved PCOs continue to thrive and deliver exceptional value for clients and stakeholders alike.”
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