Business Events Perth’s annual report reveals events brought $54m worth of expenditure into WA in 2021

Business Events Perth has secured 67 national and international business events for WA from 2022 to 2024, injected direct expenditure of $54 million into the state’s economy, and supported 190 local business events supported in 2021.

Bradley Woods, chair of BE Perth, said the organisation was extremely proud to have achieved such a strong result, given the challenges the industry has faced.

“2020 and 2021 have been difficult years for business events due to the impact of the pandemic,” he said.

“The support of BE Perth’s major stakeholders, Tourism WA and the City of Perth, and our member partners, has ensured a strong platform for recovery.

“The delegates attending the events we have secured for future years will stay in our hotels, dine at local restaurants, drink at our bars and pubs, shop in our retail outlets, and take some time out to hop on a tour, all of which will support local businesses, providing jobs for West Australians.”

In total, 108 business events are set to take place in Western Australia through to 2024, representing more than 200,000 hotel room nights.

BE Perth chief executive officer Gareth Martin said the 67 national and international events secured in FY21 were critical to securing the path to recovery for WA’s business events industry, but were not the organisation’s only strategy at play through the ongoing impact of the pandemic.

“We’ve provided tangible support for the recovery of Western Australia’s business events industry, and I’m proud to say that in the 2020-21 financial year, Business Events Perth supported 190 local business events that have brought more than 82,000 delegates together across the state, ensuring our venues and suppliers had a steady stream of bookings generating much-needed revenue to keep their doors open while we wait for the stable return of national and international events,” he said.

“Business Events Perth also implemented a major content development strategy to enhance our capabilities in marketing Western Australia as a preferred business event destination via digital channels.

“This has included our 3D venue tours, new website and interactive business event planner, as well as our member content creation program, which has funded the creation of new marketing assets by our member venues and suppliers.

“We’ve also broadened our reach beyond our traditional remit, now with dedicated staff representation in our major national markets, have sponsored events across Australia through our Keynote Speaker Initiative, with the condition that those events book WA for a future year, and also implemented our Member Professional Development Program, which supported our members to send their staff to conferences or training events in the interest of professional development.”

Featured image source: Tourism WA