Caesars Entertainment has launched the ‘All Roads Lead to Caesars Forum’ tour to celebrate its new Las Vegas conference centre.
Kicking off on 11 February, the five-week tour will stop in 14 cities across the US and will offer a pop-up Caesars Forum brand experience to preview Las Vegas’ newest, 550,000-square-foot conference centre opening March 18.
Senior executives from Caesars Entertainment will host an immersive experience at each stop to introduce Caesars Forum, offering a glimpse of its capabilities and features.
Each of these events will include authentic, regionally inspired culinary offerings, a noted industry speaker, and live entertainment.
Participants at each event will represent meetings and events planners in that region, as well as local and trade media.
“This tour gives our team a monumental way to share our enthusiasm for Caesars Forum,” said Michael Massari, chief sales officer at Caesars Entertainment.
“Caesars Forum will transform the meetings landscape in Las Vegas with the most flexible conference space and the two largest pillarless ballrooms in the world.”
The venue has already booked more than 170 contracts representing $460 million and 1.3 million room nights.
Meetings and events industry companies such as ConferenceDirect, Cvent, HelmsBriscoe, Meetings Professionals International (MPI), and the Professional Convention Management Association (PCMA) have all selected Caesars Forum for their annual conferences.