Chinese incentive meet to inject $1.7m into Gold Coast economy

The Gold Coast has hosted more than 700 representatives from a Chinese company as part of an incentive reward program expected to inject $1.7 million into the local economy.

Held last week, the program was for Zhiban Keji, a direct selling company based in China, and its top sales achievers.

Attendees visited Queensland’s iconic theme parks and attractions, including Warner Bros. Movie World, Australian Outback Spectacular, Paradise Country and Sirromet Wines. The group also visited Australia’s largest outlet, Harbour Town Shopping Centre.

The four-night program is expected to inject an estimated economic impact of $1.7 million into the Gold Coast economy.

The bid was secured by Destination Gold Coast in partnership with Tourism Australia supported by the Business Events Bid Fund Program (BFP), and Tourism and Events Queensland’s Business Events Acquisition and Leveraging Fund.

Australia’s Minister for Tourism, Scott Birmingham, said hosting the event was “another great win for the Gold Coast”.

“Hosting these international business visitors will provide the Gold Coast with an opportunity to showcase its outstanding tourism credentials,” he said.

“The Morrison government continues to back valuable events through our bid fund program as we recognise the huge benefits they provide to the local economy.”

Queensland is set to host another large international event later in the year.

In November, the Gold Coast will host the world’s largest direct selling company, after being selected for Amway Taiwan’s 2019 Leadership Seminar, which is worth an estimated $2.8 million for the region.