London-based event organiser Connections is set to evolve its offering in 2020 by creating an invitation-only international private community for senior executives in the high-end travel industry.
Since its launch in 2014, the company has developed an approach called The Connections Way with the support of leading travel associations and brands. The approach facilitates long-lasting business relationships through memorable shared experiences at signature events around the world.
Its new offering will be an extension of this methodology, offering a selected community of senior business leaders a range of opportunities to interact throughout the year at events, online and via social media.
Connections’ focus will continue to be on the luxury, meetings & incentives, wellbeing, adventure and weddings sectors, as it develops a rolling calendar of activity designed to deliver positive returns for time-poor executives in the travel and hospitality sectors.
Micaela Giacobbe, founder of Connections, said: “During our relatively short history, Connections delegates have held meetings on the edge of a volcanic crater in Ecuador, test-driven supercars in the UK and dined at the world’s longest table in India, and this is only the beginning of our innovative approach.
“The success of our pioneering formula has driven our decision to evolve; it is a natural step for our business leaders who will now be able to communicate and develop their personal and commercial relationships on a day-to-day basis in an inclusive private community with access to exclusive product.”
Connections’ calendar of activity will include two signature flagship events, which will continue to utilise The Connections Way approach with distinctive and highly-focused programmes of networking, meetings and thought-leaderships sessions.
It will also include a series of ConnecTalk days around the world focusing on key business trends, in addition to networking events, social media groups and discussions and mentoring programmes.
Connections is part of London-based Jacobs Media Group, and works in partnership with a range of the industry’s most reputable associations and brands, including ETOA, ATTA, PATA, BLTA, Traveller Made, IMEX, Wellbeing Escapes, National Geographic Traveller and Joan Estrada Special Weddings.
The private community will come into effect from 2 January, 2020, with selected existing Connections partners invited to join before additional leading brands are added over the following 12 months and beyond.
Entry to the community will be by invitation-only, with all brands required to meet strict criteria to ensure only the highest calibre of businesses will be included.