Cruise line targets MICE industry

Fancy hosting your next meeting, event or incentive on a luxury cruise liner?

Seabourn is making it easier for charter, incentive, meeting and group travel clients to learn about its products with a swathe of information now available on its website dedicated to the MICE industry.

The brand lays its case for why one of its ultra-luxury ships can be a competitive choice compared with a traditional land-based hotel or resort.

Its small-ship environment offers multiple destinations in one trip, coupled with an all-inclusive environment and service from a crew trained to deliver the finest in hospitality service.

“There are probably a fair number of brokers and travel advisors who don’t even know they can consider an ultra-luxury ship for a corporate meeting, an incentive trip for top performers, or even for private clients who might want the ultimate in memorable vacations all the way up to chartering the ship for their private use,” said Pierre Van Breda, deputy director for global charter, incentive and group sales at Seabourn.

“Now prospective clients can gather up a lot of useful information on our site to help them in their decision-making process before coming to us for a bespoke quotation crafted specifically to their needs.”

The updated web content also outlines the amenities included in a Seabourn cruise like the availability of dedicated meeting space and the use of audio-visual equipment included in the client’s quotation.

Content related to the brand’s new expedition ships, which will also be available for charters, incentive, meeting and group travel will also be added in the coming weeks.

The line is also offering up programs with additional value adds for the clients and bonus commission for the travel advisor, with group bookings starting with just five suites.