Event tech player Cvent has announced a partnership with the Australian Marketing Institute (AMI), one of the country’s largest professional body for marketers.
To kick off the partnership, Cvent was named as the event technology partner for AMI’s annual Marketing Excellence Gala event, taking place on 16 October.
AMI used Cvent’s event management platform, including its online registration, on-demand badging, onsite check-in, and attendee management solutions, for its Marketing Excellence Gala.
In using Cvent’s technology, AMI is hoping to help its marketing community understand the benefits of integrating event technology like Cvent with martech stack.
Commenting on the partnership, Cvent Australia’s director of sales, Jack Ukil, said: “We are thrilled to be working with AMI to help further educate marketers in the region on how they can benefit from incorporating event technology with their martech stack.
“Live events are one of the most influential marketing channels, but showing the impact of those events and demonstrating ROI is incredibly difficult when event data lives in its own silo.
“By integrating event technology into their current marketing technology, marketers can ensure that all their data is processed and analysed in one place.
“Event and attendee data can flow seamlessly into other critical business systems, ensuring crucial event data doesn’t fall through the cracks.”
Andrew Thornton, vice chair of AMI’s board of directors, said: “One of the main issues that marketers face when it comes to evaluating event impact is a dearth of knowledge of what actually happened at the event.
“We hope that this partnership with Cvent will help our members get a better understanding of the possibilities of event tech so that they can streamline the planning and evaluation of their events.”