Darryl Jeffrey elevated to GM role at Sydney Showground

Sydney Showground has announced the appointment of Darryl Jeffrey as its new general manager following the retirement of Peter Thorpe last month.

Jeffrey was most recently the venue’s chief operating officer, and has been with the Royal Agricultural Society of NSW (RAS) and Sydney Showground since 2012.

He boasts over 13 years’ experience within the events industry and 19 years in the Australian Army.

RAS chief executive Brock Gilmour said he was looking forward to supporting Jeffrey as he drives the organisation forward.

“Darryl’s extensive knowledge and experience in events and leadership make him the perfect choice to guide Sydney Showground into this next chapter,” he said.

“Over the years, Darryl has demonstrated his ability to manage the logistics of the venue and has led his team with great integrity.

“We’ve watched him steer this year’s Sydney Royal Easter Show, AFL season and countless events through the logistical challenges of COVID-19, going above and beyond to deliver results for the organisations and our clients.

“Darryl’s dedication and knowledge is invaluable to the RAS, and I look forward to supporting his vision for Sydney Showground in the coming months.”

Jeffrey said the venue has an exciting future ahead, and he is eager to be a part of that journey.

“It’s a privilege to lead Sydney Showground into a new era and be a part of an organisation that puts its clients and relationships first,” he said.

“It is this collaborative mindset that I will continue to focus on in my role as general manager.

“With a great team by my side, we will continue to navigate the challenges in front of us and be back to delivering the innovative events and customer service the venue has become known for as soon as it is safe to do so.”