Dymocks boss to lead Destination NSW

NSW Minister for Jobs, Investment, Tourism and Western Sydney Stuart Ayres has announced the appointment of Steve Cox as the new CEO of Destination NSW.

Cox has been the managing director at Dymocks for the past eight years, and has previously held roles at David Jones and Specialty Fashion Group.

His appointment comes after the resignation of Sandra Chipchase as Destination NSW’s chief last year.

Ayres said Cox’s appointment would provide Destination NSW with fresh impetus.

“This is a great appointment for the people and businesses across NSW,” he said.

“Destination NSW has done a wonderful job of marketing our great state both within Australia and across the globe, and securing world-class sporting, business and cultural events.

“I look forward to watching Steve take Destination NSW to even greater heights and further entrench NSW’s status as a major events capital.”

Commenting on his appointment, Cox said: “I am very excited to be taking up this role, as it’s an incredible opportunity to make a positive contribution to NSW.

“Tourism is a dynamic and highly competitive industry, and we must continually adapt to meet the ever-changing needs of our customers.

“I look forward to helping create and market new and exciting experiences for tourists to NSW and securing the world-class events this state deserves to host.”

Cox will officially commence his role at Destination NSW in May. Acting CEO Stephen Mahoney will remain in the role until then.